Marketing is an activity set of institutions, and processes for creating,communication delivering, and exchanging anythings that have value for customers, clients, partners, and society.link building service marketing,is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. For business to business marketing it is creating value, solutions, and relationships either short term or long term relationship. It generates the slogan that underlies sales techniques, business communication, and business developments.It is an integrated process through which companies build strong customer relationships and create value for their customers and for company itself.